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More thoughts on the Sony 500/F4 lens
Most people probably aren’t aware of the fact that this lens is a classic example of a ‘halo’ product. In this case Sony is trying to bump up its market perception from amateur grade cameras and accessories, to a major player in professional camera gear. By introducing the 500mm F/4, Sony gets free publicity, and people begin to associate Sony with higher grade photographic products.
At $10k or more each, it’s doubtful Sony plans on selling very many of these, and I’d guess they don’t care if they sell a single one, again, it’s all about improving Sony’s market perception, or how one thinks about Sony’s camera gear; In my opinion, it’s the very purpose of this lens. It’s also why they’re…
The Sony 500mm F/4 mock-up finally becomes real!
Sony today announced the long awaited by few 500mm F/4 lens. I’m sure it’s a good performer, probably like the 300/2.8, but the reported list price will be around $17 grand. Here in Arizona you can buy a house for that much. I’ll bet the actual selling price in the US will be around $10-12k.
So will I be reviewing one? The Sony press release says it’s built to order, but I think the 300/2.8 says the same. If I can get one, I’ll review it! See the official press release after the jump, and a much larger image.
