Sony no longer photographing products?
If you click on the beautiful Sony supplied RX1 product shot, you may come to the conclusion that it’s not the actual product, but in reality a computer generated image; it sure looks like it. The foreshortened mode dial icons don’t look right to me, and some of the shadows and reflections seem too contrived. I know product shots are sometimes pieced together, I do it all the time for interior shots, but I still think Sony has gone CGI. This article points to a photography free world in a few short years; at least for products. I guess in the near future, you can forget about megapixels and ISOs, just take a quick snap with your crappy camera phone and later build the perfect image on your computer. The only limitations would be your computer and graphics processing I suppose.
Anyways, I like it, and don’t blame the companies for doing it. Heck, it might even make a good career for people that like to sit at their computer all day. Instead of spending hours in Photoshop trying to build a great image from a bunch of other images (like I often do), you could build a fake perfect image that would easily meet the demands of the pickiest photo editors!
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