Our next camera up for review is the Spartus Spartaflex, where their famous marketing line is "you see the picture before you take it." Of course all cameras have some sort of way to view the picture before you take it, but Jack Galter of the Spartus Camera Corporation was not shy about questionable marketing, and he even tried to register the name "Kodak" for his new line of cigarette lighters with the US Trademark association.
This item was yet another ebay impulse buy, and fortunately I got lucky and ended up with a nice working copy. The Spartus Spartaflex was made in Chicago Ill, around the late 1940s to early 1950s and priced at $27.50 with flash in 1949. When looking online for more info, I noticed it looks like there are at least three different iterations of this model through the years; the differences are mostly in the face plate and lens shapes and finishes.
The Spartaflex is a relatively well build plastic "box" type camera, with a waist level viewfinder and a coupled taking and viewing lens, which, by the way, means this is a real twin lens camera, not a pseudo type like this one. You can actually see the focus change in the finder as you move the lens in and out, but getting perfect focus is another story since there is no magnifier. It uses readily available 120 film, and takes 12 6x6 pictures per roll.
Spartus made some pretty dubious claims...