Hello all. Sony has decided to move prices higher on most DSLR lenses and equipment. So if you were thinking of buying that lens with the money you don’t have, now you’ll need even more money you don’t have. The price hikes on lenses average about 6%. Amazingly, they’ve raised the Sony 300mm F/2.8 G to $6299, indicating they really are selling. Other notable increases are the new CZ 16-35mm F/2.8, now $1899, $100 price increase. The tele-converters are now $479. The new 70-400mm G goes up $100 also, to $1599. The CZ 24-70mm F/2.8 is listed at $1599, $150 less than before, but this may be a mistake, I’ll wait before I make any changes in the Price guide retail column. Good news on the Sony A900, the new retail price is $2699.
B&H photo is still listing the old prices, so if you’re ready to buy, go there before Sony makes them fix the price under the SURE, or Sony unified resale execution plan.